What you'll learn?

Requirements

Course content

Total: 17 lectures Total hours: 02:35:47
  • • What is Media Buying?
  • • How Paid Advertising Works
  • • Understanding Sales Funnels
  • • Key Advertising Terminology
  • • Setting Up Business Manager
  • • Creating Ad Accounts
  • • Campaign Structure (Campaign – Ad Set – Ad)
  • • Audience Targeting & Custom Audiences
  • • Writing High-Converting Ad Copy
  • • Budget & Bidding Strategies
  • • Pixel Setup & Conversion Tracking
  • • Google Ads Account Setup
  • • Search vs Display vs YouTube Ads
  • • Keyword Research for Paid Ads
  • • Creating Search Campaigns
  • • Conversion Tracking Setup
  • • Understanding Buyer Psychology
  • • Crafting Winning Offers
  • • Ad Creatives Structure
  • • Testing Different Angles
  • • Reading Campaign Data
  • • KPIs (CTR, CPC, CPA, ROAS)
  • • A/B Testing
  • • Scaling Profitable Campaigns
  • • Reducing Cost Per Result
  • • Analyzing Performance Data
  • • Creating Client Reports
  • • Budget Allocation Strategy
  • • Troubleshooting Low Performance
  • • Pricing Your Media Buying Services
  • • Building Proposals
  • • Communicating with Clients
  • • Handling Ad Account Issues

About the instructor

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  • 4.6 Instructor Rating
  • 45,786 Students
  • 2,533 Reviews
  • 24 Courses
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Tim Buchalka
Joined 4 years ago

Java Python Android and C# Expert Developer - 878K+ students

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After learning the hard way, Tim was determined to become the best teacher he could, and to make his training as painless as possible, so that you, or anyone else with the desire to become a software developer, could become one.

If you want to become a financial analyst, a finance manager, an FP&A analyst, an investment banker, a business executive, an entrepreneur, a business intelligence analyst, a data analyst, or a data scientist, Tim Buchalka's courses are the perfect course to start.