• Understanding paid advertising fundamentals
• Setting up campaigns on Meta & Google Ads
• Audience targeting & segmentation
• Budget planning & bidding strategies
• Writing high-converting ad copies
• A/B testing & performance optimization
• Scaling profitable campaigns
• Reading data & analyzing KPIs

• SEO Fundamentals – How search engines work
• Keyword Research & Search Intent
• On-Page SEO Optimization
• Technical SEO & Website Audits
• Content Strategy & Topical Authority
• Off-Page SEO & Link Building
• Local SEO & Google Business Optimization
• SEO Tools (Google Search Console, GA4, Ahrefs, SEMrush)
• AI in SEO & Content Optimization
• Building SEO Reports for Clients

• UX Design Principles: Understand human-centered design, usability heuristics, and how to create seamless digital experiences.

• UI Components & Design Patterns: Learn how to structure user interfaces effectively, from buttons and forms to advanced layout grids and interactive elements.

• Wireframing & Prototyping: Develop your ability to create low- and high-fidelity wireframes, turning ideas into functional prototypes for real-world applications.

• UX Research & User Testing: Conduct user interviews, build personas, and analyze customer journeys to ensure data-driven design decisions.

• Visual Design & Branding: Master typography, color psychology, accessibility, and composition to enhance usability and aesthetics.

• AI & Emerging Technologies: Explore how artificial intelligence is revolutionizing UX workflows, improving design efficiency, and enhancing user engagement.