What you'll learn?
• SEO Fundamentals – How search engines work
• Keyword Research & Search Intent
• On-Page SEO Optimization
• Technical SEO & Website Audits
• Content Strategy & Topical Authority
• Off-Page SEO & Link Building
• Local SEO & Google Business Optimization
• SEO Tools (Google Search Console, GA4, Ahrefs, SEMrush)
• AI in SEO & Content Optimization
• Building SEO Reports for Clients
Requirements
Basic computer skills
Laptop or PC
Internet access
No previous SEO knowledge needed
Description
Search Engine Optimization (SEO) is one of the most in-demand digital skills worldwide. Businesses rely on SEO to increase visibility, generate organic traffic, and drive consistent sales without paid advertising.
This SEO Professional Diploma is designed to take you from beginner to advanced level, equipping you with the skills needed to rank websites on Google, generate qualified traffic, and build a profitable freelance or agency career.
Whether you are a business owner, marketer, content creator, or aspiring freelancer, this program will provide hands-on training using real websites and real ranking strategies.
Why Choose SEO?
• High Demand & Career Stability – Every business needs SEO
• Passive Traffic Growth – Generate leads without paid ads
• Freelance & Remote Opportunities
• Scalable Skill – Work with local or international clients
• Data-Driven Marketing Career Path
Course content
Total:
17 lectures
Total hours:
02:35:47
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• How Search Engines Work
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• Google Ranking Factors
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• White Hat vs Black Hat SEO
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• Understanding Search Intent
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• Types of Keywords (Short, Long-Tail, Transactional)
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• Using Keyword Research Tools
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• Competitor Keyword Analysis
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• Building Keyword Strategy
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• Title Tags & Meta Descriptions
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• URL Structure Optimization
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• Header Structure (H1-H6)
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• Internal Linking Strategy
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• Image Optimization
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• Schema Markup Basics
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• Website Crawling & Indexing
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• XML Sitemap & Robots.txt
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• Fixing 404 & Redirect Issues
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• Core Web Vitals
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• Mobile Optimization
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• Website Speed Optimization
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• Topical Clusters & Pillar Pages
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• SEO Content Writing
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• Optimizing Existing Content
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• E-E-A-T Strategy
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• Content Calendar Planning
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• Backlink Types & Strategy
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• Guest Posting
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• Outreach Techniques
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• Digital PR
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• Anchor Text Strategy
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• Google Business Profile Optimization
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• Local Citations
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• Maps Ranking Strategy
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• Review Management
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• Geo-Targeted Content
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• Google Search Console Deep Dive
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• GA4 for SEO
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• Screaming Frog
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• Ahrefs / SEMrush
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• SEO Reporting & KPIs
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• Using AI for Content Briefs
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• AI Keyword Clustering
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• Automating SEO Tasks
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• Scaling Content Production
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• Building SEO Proposals
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• Pricing SEO Services
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• Client Reporting Templates
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• Building SEO Portfolio
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• Getting Your First Client
About the instructor
- 4.6 Instructor Rating
- 45,786 Students
- 2,533 Reviews
- 24 Courses
- View all Courses
Tim Buchalka
Joined 4 years agoJava Python Android and C# Expert Developer - 878K+ students
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After learning the hard way, Tim was determined to become the best teacher he could, and to make his training as painless as possible, so that you, or anyone else with the desire to become a software developer, could become one.
If you want to become a financial analyst, a finance manager, an FP&A analyst, an investment banker, a business executive, an entrepreneur, a business intelligence analyst, a data analyst, or a data scientist, Tim Buchalka's courses are the perfect course to start.
Course Features
- Duration 80 – 100 Hours
- Lectures 50+ Sessions
- Quizzes 20+ Assessments
- Projects 5 Real SEO Projects
- Language Arabic
- Level Beginner to Advanced
- Certificate Included
Course Categories
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