What you'll learn?
• Understanding paid advertising fundamentals
• Setting up campaigns on Meta & Google Ads
• Audience targeting & segmentation
• Budget planning & bidding strategies
• Writing high-converting ad copies
• A/B testing & performance optimization
• Scaling profitable campaigns
• Reading data & analyzing KPIs
Requirements
• Basic computer skills
• Laptop or desktop
• Internet connection
• No prior experience required
Description
Media Buying is one of the fastest-growing skills in digital marketing. Businesses invest millions in paid advertising, and skilled media buyers are the ones who turn that budget into real sales and measurable growth.
This course is designed to help you master paid advertising strategies across major platforms like Meta (Facebook & Instagram) and Google Ads. You will learn how to create, manage, optimize, and scale profitable ad campaigns.
Who Is This Course For?
• Business owners who want to increase sales
• Freelancers looking to offer paid ads services
• Marketing students
• Anyone who wants to start a career in digital advertising
Course content
Total:
17 lectures
Total hours:
02:35:47
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• What is Media Buying?
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• How Paid Advertising Works
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• Understanding Sales Funnels
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• Key Advertising Terminology
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• Setting Up Business Manager
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• Creating Ad Accounts
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• Campaign Structure (Campaign – Ad Set – Ad)
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• Audience Targeting & Custom Audiences
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• Writing High-Converting Ad Copy
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• Budget & Bidding Strategies
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• Pixel Setup & Conversion Tracking
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• Google Ads Account Setup
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• Search vs Display vs YouTube Ads
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• Keyword Research for Paid Ads
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• Creating Search Campaigns
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• Conversion Tracking Setup
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• Understanding Buyer Psychology
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• Crafting Winning Offers
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• Ad Creatives Structure
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• Testing Different Angles
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• Reading Campaign Data
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• KPIs (CTR, CPC, CPA, ROAS)
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• A/B Testing
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• Scaling Profitable Campaigns
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• Reducing Cost Per Result
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• Analyzing Performance Data
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• Creating Client Reports
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• Budget Allocation Strategy
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• Troubleshooting Low Performance
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• Pricing Your Media Buying Services
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• Building Proposals
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• Communicating with Clients
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• Handling Ad Account Issues
About the instructor
- 4.6 Instructor Rating
- 45,786 Students
- 2,533 Reviews
- 24 Courses
- View all Courses
Tim Buchalka
Joined 4 years agoJava Python Android and C# Expert Developer - 878K+ students
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After learning the hard way, Tim was determined to become the best teacher he could, and to make his training as painless as possible, so that you, or anyone else with the desire to become a software developer, could become one.
If you want to become a financial analyst, a finance manager, an FP&A analyst, an investment banker, a business executive, an entrepreneur, a business intelligence analyst, a data analyst, or a data scientist, Tim Buchalka's courses are the perfect course to start.
Course Features
- Duration 40–60 Hours
- Lectures 25+ Sessions
- Projects 3 Live Campaigns
- Level Beginner to Intermediate
- Language Arabic
- Certificate Included
Course Categories
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